Seller stories fuel creative at Square. The brand chases authenticity which results in extremely fast paced shoots with Real Square Sellers across the US. Seller casting and initial outreach, internal creative dev, day-of logistics/scheduling and post production go into making these types of productions a success.
Meet You There
We pulled off Square’s first campaign that brought together all their key audiences—Food & Bev, Retail, Services, and Beauty—into one story. From finding the right sellers across the U.S. to building a production plan that covered four multi-location businesses in just three days of shooting in Seattle, it was a fast-paced, collaborative effort. The team stayed scrappy, smart, and super intentional to make it all happen in time for a tight spring launch.
https://squareup.com/us/en/clp/meet-you-there
Core Creative Team: Emanuel Ilagan (ACD), Jess Williams (CD), Caitlin Rounds (Copy), Mike Grover (ACD), Aubre Peirce-Lackley (PM), Aubrey Emlyn (AD) - lots of design folks were involved to bring the final deliverables to life.
Production Partner: Bone&Gold (EP Rachel Dorsey)
Photographer: Ashley Armitage
Retoucher: XYZ Graphics
More Real Square Seller Content Capture
Photographer: Brad Torchia
Retouching: XYZ
Creative Leads: Emanuel Ilagan, Aubrey Emlyn
Production: Smith&Union
Businesses: Blade & Timber, Eco Car Cafe, Urban Nail Box (Seattle based)