We pulled off Square’s first campaign that brought together all their key audiences—Food & Bev, Retail, Services, and Beauty—into one story. From finding the right sellers across the U.S. to building a production plan that covered four multi-location businesses in just three days of shooting in Seattle, it was a fast-paced, collaborative effort. The team stayed scrappy, smart, and super intentional to make it all happen in time for a tight spring launch.
Core Creative Team: Emanuel Ilagan (ACD), Jess Williams (CD), Caitlin Rounds (Copy), Mike Grover (ACD), Aubre Peirce-Lackley (PM), Aubrey Emlyn (AD) - lots of design folks were involved to bring the final deliverables to life.
Production Partner: Bone&Gold (EP Rachel Dorsey)
Photographer: Ashley Armitage
Retoucher: XYZ Graphics